Zero to One - Peter Thiel.
Peter Thiel is a technology entrepreneur and investor best known for co-founding PayPal and Zero to One is his ground-breaking and thought-provoking book on innovation and what it takes for a new company to prosper.
To coincide with the hardback and ebook publication, Peter's publishers asked MoonAge to devise a digital marketing strategy to entice fellow entrepreneurs, business start ups and digital savvy fans to purchase the book. A campaign including PPC search and display advertising and social media outreach was put in place, and links and partnerships were made with Wired magazine and other tech sites and portals to reach the desired audience.
During the week of publication, Zero to One was the publishing group's biggest selling ebook.