Unsaid Things: Our Story - McFly.
McFly fans are dedicated and extremely loyal. They were to discover a whole lot more about their favourite band through this candid, official autobiography, but we wanted to give them even more. To complement the hardback publication, a smartphone companion app was developed to put a raft of additional content directly into those fans’ hands. This included never before seen photos, exclusive video content, a previously unreleased track and an augmented reality function that literally brought the book jacket to life – all for a very low cost.
Outdoor, press and digital advertising promoted the book and the app and we worked closely with the band to reach fans directly through social media.
Find out more about the app