digital advertising, website management, email marketing, social media, multi-territory coordination
Jo Nesbo - Blood on Snow.To support publication of crime fiction bestselling author Jo Nesbo's latest thriller, Vintage publishers asked MoonAge to work with them on a full digital marketing campaign. A two-phased campaign was put together so as to reach the important pre-order market first before targeting a wider sell-through on publication and beyond. The campaign incorporated social media outreach, PPC display ads across the Google Ad Network and social media advertising through Facebook and Twitter.
MoonAge designed all advertising assets to complement the wider outdoor ad campaign and worked up a range of copylines and targeting groups for the digital outreach, which also included edited video footage from an interview with the author.
The campaign ran for a duration of seven weeks and helped Blood on Snow reach the No. 2 slot on the bestseller list.