digital marketing campaign

Chapter and Verse - Bernard Sumner.

Bernard Sumner is best known as the founding member and guitarist of Joy Division and the lead singer of New Order. His long-awaited autobiography, Chapter and Verse [New Order, Joy Division and Me], was published in September 2014 on the eve of the announcement of a new New Order album - their first album of original studio recordings in 10 years.

To coincide with publication, MoonAge was asked to set up and implement a marketing campaign, which included digital shopping mall advertising, PPC search and display ads and a prolonged social media campaign stretching from pre-publication activity in August up to the Christmas gifting market towards the end of the year. The campaign was tailored to tie in with Bernard's PR activity, which included TV, press and radio and a number of bookshop talks and signing sessions.

Chapter and Verse - Bernard Sumner

Chapter and Verse - Bernard Sumner